Are You Making Ideas Happen Or Just Making Ideas?

by Armen · 20 comments

I was recently provided with a new book to read and review, and it is called Making Ideas Happen, and it was written by Scott Belsky. I like its title and cover design. Regarding the cover design, there is a jigsaw texture throughout it, and I would describe it more, but you can see it in the image.

The book does a lot to discuss ideas and their execution. One good thing about a book such as this is that it reminds you of one idea or another that you have yet to implement, and makes you think about why you have not done so, with time passing by. Scientists and entrepreneurs and public figures have become our role models by taking an idea or two all the way through to execution. There is no reason we can’t do the same.

Taking An Idea To Completion

A section of the book about execution has one part about completion, which discusses what Seth Godin does to do well. Godin mentions that every time we are about to release something we have produced, or ship it, “the lizard brain speaks up” and makes us doubt what we are doing, making shipping the good idea not occur.

This is quite important. Between two people, one who is a perfectionist, and one who ignores that internal resistance to releasing their creation, the latter will have the most success. If Jay-Z was nervous enough about releasing his lyrics to the world that he chose to not produce so many songs, he would not be the superstar he is today. The same is true with the person who has an efficiency idea at a computer company. A bunch of ideas are what I would call “lost ideas”, as they are held by the people who had them, and the world won’t get to see them implemented or even mentioned.

Taking whatever you are doing to completion is the main goal. I once read a quote that said that 49 out of 50 things that are started aren’t completed. That might be a high estimate, but it does make you think of how many things you start and then stop part-way through because of fear of the results or outcome.

Team Accomplishment

There is a great message in the section called “Harnessing The Forces Around You” that says “If you work in isolation as a Dreamer, your ideas will swiftly come and go without accountability and stimulation from others.” I agree with this. Idea implementation doesn’t work well at all if we remain in a social vacuum. Whatever our idea is, in some regard, it involves others, so not including them along the way, or in the final creation, disregards their presence. It is like planting a tree and ignoring the need for nutrient-rich soil, ample sunlight, adequate watering, and so on. Others are always a part of the equation, so they should always be a part of your equation.

Sharing Idea Ownership

One other section of the book discusses sharing ownership of your ideas. It mentions that “people only obsess about ideas when they feel a sense of ownership.” Only the smartest and internally strongest individuals are the ones who give away some of the control of some of their ideas. It takes a smart person to realize that an idea is way more likely to be implemented when multiple people are also on board, and that the best way to get others on board is to give them some ownership of it or position of power related to it. Most are too selfish to give away any control, and so ideas are squandered in that way as well.

The ideas you have are the only ones you have to work with. Make one or two of them happen, and you can really impress others, or have a large impact.

{ 19 comments… read them below or add one }

Eduard @ People Skills Decoded
Twitter:
April 19, 2010 at 1:36 pm

Catchy title!

I remember someone told me a long time ago that people with good ideas are all over the place. It’s the people who have what it takes to turn ideas into reality which are very rare. That made me stop feeling so good about being a guy with ideas, but it also helped me become a lot more practical.

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Armen
Twitter:
April 20, 2010 at 3:42 pm

Hi Eduard.

Thanks about the title. I sometimes put some thought into them.

That is true about the abundance of good ideas and people with good ideas out there. That was a good upgrade you went through in your thoughts when you saw that having lots of ideas wasn’t so valuable on its own. I hit that point at some point as well, and am glad I am past it too.

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rebec April 19, 2010 at 5:03 pm

looked around…and the cheapest price i could find for the book was at AMAZON. Options to buy are here: http://the99percent.com/book thanks for the nice post.

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Armen
Twitter:
April 20, 2010 at 3:43 pm

Hi Rebec.

Thanks for that link to where the book is available. It is good for people to be able to go straight to the source. Thanks about the post.

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Ryan
Twitter:
April 19, 2010 at 5:17 pm

Ideas are useless unless you use them. They must be acted upon immediately if they are ever to be effective. An ideas is airy and transient, here one minute and gone the next. That’s why I carry a notepad to record ideas the moment they hit me. It’s down on paper, in concrete form, and staring back at me so I have no excuse. I either act on it or fail to realize it.

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Armen
Twitter:
April 20, 2010 at 3:45 pm

Hi Ryan.

This is true. I think I’d agree with you there about the word “immediately” as well. When you don’t act on one right away, it starts to feel old or out-dated, even if not much has changed except the amount of time since the idea was thought of.

That last line of yours might be a good mantra to say when an idea is in front of us.

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El Capitan April 19, 2010 at 8:25 pm

Armen, I had an idea and now it’s come to completion with El Capitan’s Garlic Salsa. It started out as an idea to help support funds for my dog who was diagnosed with cancer. She’s now dead. Now, I sell this Garlic Salsa to carry on her legacy and so that her death wasn’t in vain. I’m surprised you haven’t ordered your El Capitan’s Garlic Salsa.

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Armen
Twitter:
April 20, 2010 at 3:57 pm

Hi El Capitan.

Yours is a solid example of making an idea happen. At one point, your garlic salsa was only a vision in your mind, and now it is a product that is able to be shipped out.

On a related note, I saw a little portion of a clip from a health show and the people involved said that salsa is quite healthy for us. I will keep your salsa as a future purchase option in my mind.

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Baker April 20, 2010 at 12:26 pm

I enjoyed this post. I would say that most people fail to complete goals because there isn’t a strong enough “Why” that they have developed. So I would rather take inspired action over action out of obligation. You see, we live in a world of energy if our actions aren’t aligned with something bigger than ourselves we can always find ways to say why the goal didn’t get completed. I guess there has to be some deeper reason why people take on certain goals for it to really come into fruition.

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Armen
Twitter:
April 20, 2010 at 4:59 pm

Hi Baker.

Thanks about the post. That’s a cool way to look at it that I hadn’t thought of too much. The “Why?” we answer gives us motivation that can’t be taken away, but it has to be answered first. That relates to your preferring inspired action over obligated action.

Finding a deep reason to do something is a large source of power to excel beyond expectation.

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Farnoosh ~ Prolific Living April 20, 2010 at 2:01 pm

Glad to see you reading Armen…it’s no Tolstoy but it’s great to read books :) ! Seriously, I would love to bring all my ideas into fruition and the advice is brilliant but it’s early in the morning and I just want to play devil’s advocate – how can you have TIME for it all? My biggest challenge isn’t that I don’t want to bring my ideas to fruition from lack of motivation or some fear or some doubt (the Seth Godin lizard concept IS brilliant, I read that a while ago). It’s a matter of time, prioritization, one person’s capacity, so sometimes the intent is good and there are other practical reasons that get in the way of good idea but alas I shall keep pushing….. :) !

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Armen
Twitter:
April 20, 2010 at 4:01 pm

Hi Farnoosh.

That’s a classic introductory line there. You do have a relevant point though. I’d say writings by Tolstoy and similar writers are at another level of reading comprehension. They take a real effort to read for those who normally don’t.

You bring up a valid point about the time for ideas. We can only implement a few ideas, or maybe only a couple, or maybe only one solid one. The limitation of time means we have to toss off many “so-so” ideas.

Your continual pushing forward is a great thing~

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Cheryl Paris
Twitter:
April 20, 2010 at 4:12 pm

Hi Armen,

This is so true – “Between two people, one who is a perfectionist, and one who ignores that internal resistance to releasing their creation, the latter will have the most success.” I have so many examples around me that can justify this statement.
If we have an idea we need to take action. If we don’t take any action it is truly useless.

Bye for now,
Cheryl

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Armen
Twitter:
April 20, 2010 at 4:04 pm

Hi Cheryl.

Adding my examples together with your examples makes that quote very accurate, at least from our data sets. It comes mostly down to the perfectionist stuck in some hesitation or period of inactivity while the other person is still going. It is hard to get or stay ahead when not moving or acting.

Cool confirming evidence there.

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DaveUrsillo April 21, 2010 at 5:47 pm

Looks very interesting. I consider myself an idea person and sometimes it can be agonizing to try to think about implementation for so many different ideas and all at the same time. This book may be pertinent to helping me sort out and implement them simultaneously. Thanks for the review!

Happy to have found your blog,

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Martin April 22, 2010 at 10:46 pm

Hi Armen,
Really liked the title. It got straight to the point, life is what you make of it. I’m the first to put my hand up and acknowledge I’ve spent too much time dreaming up ideas, only to let them fade into nothing. On a positive note, I am turning more ideas into reality. I’m only taking baby steps at the moment, but it is a start.
If I get the chance to, I will try and get my hands onto a copy of the book.

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Armen
Twitter:
April 27, 2010 at 7:55 am

Hi Martin.

Thanks about the title. I use super thinking sometimes to come up with titles.

It is good when we acknowledge that we were or are stuck in idea-creation mode, with no follow-up on them.

Good call on the baby steps. The smallest step is larger than the non-step taken by many others.

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Ricardo Bueno May 7, 2010 at 4:52 pm

For some reason I’m reminded of a Yoda quote:
“Do or do not. There is no try.” :-)

I haven’t read this book (yet). But I’m definitely swinging by the bookstore to check it out!
.-= Ricardo Bueno´s last blog ..It Only Takes One =-.

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Armen
Twitter:
May 8, 2010 at 8:35 am

Hi Ricardo.

That quote sure is a way of summarizing a good chunk of the message of such a book like this. The rest is mostly details and examples to solidify the point or help with implementation.

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